https://www.kathygalvero.com/projectspage daily 1.0 2024-12-19 https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/4320f152-3542-404c-a534-0d6e964c4054/Screenshot+2024-10-10+at+4.48.46%E2%80%AFPM.png Kathy G. Alvero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/1635956846072-5FS92JEIX0BBIW1VFOO7/Screen+Shot+2021-11-03+at+9.26.51+AM.png Kathy G. Alvero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/1635956412162-6BUJ1SJDEI372498LJ78/Screen+Shot+2021-11-03+at+9.17.16+AM.png Kathy G. Alvero https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/4b4ab736-561a-486a-ba71-a6b2203fcc72/Screenshot+2024-12-18+at+9.09.47%E2%80%AFPM.png Kathy G. Alvero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/51a0dd61-c854-4dd1-a097-0014c4fc077f/Screenshot+2024-10-07+at+3.05.47%E2%80%AFPM.png Kathy G. Alvero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/29229b19-8c40-4aa5-8551-60f3e9dfb839/Screenshot+2024-10-14+at+3.55.37%E2%80%AFPM.png Kathy G. Alvero https://www.kathygalvero.com/aboutme daily 0.75 2024-10-17 https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/0c05c3d9-d64c-4522-85a6-d439c3e08a31/Screen+Shot+2021-03-24+at+9.46.53+AM.png About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/f5725ae3-27d2-453d-89b6-eb4980e8357f/Screenshot+2024-10-17+at+1.45.20%E2%80%AFPM.png About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathygalvero.com/projectlist daily 0.75 2024-10-17 https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/1635956846072-5FS92JEIX0BBIW1VFOO7/Screen+Shot+2021-11-03+at+9.26.51+AM.png Project List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/1635957801365-8TUFXFC2XRZ2YVH5XKD7/Screen+Shot+2021-11-03+at+9.43.10+AM.png Project List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/1635956412162-6BUJ1SJDEI372498LJ78/Screen+Shot+2021-11-03+at+9.17.16+AM.png Project List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathygalvero.com/jtbd daily 0.75 2024-10-24 https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/578ae6d7-d76d-4368-aad9-b1eab55b2c1c/Screen+Shot+2021-11-03+at+12.32.10+PM.png JTBD - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/0d072352-2fd3-4a4e-9cc7-1ae8977b71e4/Screen+Shot+2021-11-03+at+10.56.01+AM.png JTBD - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/3ce105ba-3346-4bfa-8c3e-31a22456caa0/Screen+Shot+2021-11-03+at+12.17.24+PM.png JTBD - Make it stand out Example job map created using the 8 universal job stages as a base. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/e4eb4d56-0324-4597-ada6-f135198498c4/Screen+Shot+2021-11-03+at+12.05.22+PM.png JTBD - Make it stand out Table from Jim Kalbach’s The Jobs to be Done Playbook https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/902caa24-dd2e-443e-8567-1c6b88b4c214/Screen+Shot+2021-11-03+at+10.39.40+AM.png JTBD - Make it stand out One of the presentation slides used to explain the method to stakeholders https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/08b60961-1853-4eb5-a8ad-f2ed1defc47f/Screen+Shot+2021-11-03+at+12.29.07+PM.png JTBD - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathygalvero.com/permissions-and-monitoring daily 0.75 2024-10-24 https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/f9c4d662-6964-4d71-a517-43dce964712a/Screen+Shot+2021-11-03+at+3.21.44+PM.png Permissions and Monitoring - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/c2f1a5b6-061b-4d74-a7e5-d1c2e2b4a8ff/Screen+Shot+2021-11-03+at+3.16.37+PM.png Permissions and Monitoring - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/099bd8d0-fbfa-4cfb-a9c5-d09f2baadde5/Screen+Shot+2021-11-03+at+3.07.34+PM.png Permissions and Monitoring - Make it stand out Mural activity conducted with each participant. Please note that areas have been obscured to protect the information shared by the participant. https://www.kathygalvero.com/resume daily 0.75 2024-10-23 https://www.kathygalvero.com/valuepropkano daily 0.75 2024-12-19 https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/6f86aca1-9d92-4f39-a7e6-424b94be1ce1/Screenshot+2024-10-17+at+1.50.00%E2%80%AFPM.png Value prop and Kano Results determined that all features evaluated by data engineers and business analysts were categorized as “Attractive”. While this may seem like a strange surprise, on considering the features we were testing - innovative solutions using state-of-the-art semantic layer technology, it comes as no surprise that these would be categorized as attractive, unexpected features. Capabilities were mapped on the x-y axis according to their average and standard deviation. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/ae908233-506c-41de-aafe-4a8a90b287d6/Screenshot+2024-10-07+at+5.29.42%E2%80%AFPM.png Value prop and Kano - Make it stand out Participant criteria was gathered through discussions with the director of IBM Research along with internal subject matter experts https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/322cb89e-7fda-4d1d-b03f-7864d3090499/Screenshot+2024-10-10+at+11.36.20%E2%80%AFAM.png Value prop and Kano - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/4278657f-2210-48e8-b4de-7df1fdd4e2d2/Screenshot+2024-10-10+at+11.14.18%E2%80%AFAM.png Value prop and Kano - Make it stand out Courtesy of IBM https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/cab68764-fa9c-4f3a-a6ed-13677323642b/Screenshot+2024-10-08+at+2.57.15%E2%80%AFPM.png Value prop and Kano Averages, confidence intervals, and significant differences were evaluated https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/3141b981-bf05-47aa-b390-5eea84dee4f5/Screenshot+2024-10-10+at+11.29.05%E2%80%AFAM.png Value prop and Kano - Make it stand out Slide stills from original final presentation https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/e620c821-9502-4172-b831-dd1db0283741/Screenshot+2024-12-18+at+5.51.05%E2%80%AFPM.png Value prop and Kano - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/691e19d9-37cd-4c3e-99c9-50c1a3f84b88/Screenshot+2024-12-18+at+5.42.18%E2%80%AFPM.png Value prop and Kano - Triangulating from past studies I brought in results from our recent Jobs to be Done study, as the biggest opportunity for data engineers was “Minimizing the risk of manual processing”. This overlapped with one of the main misconceptions data engineers had on the value proposition, indicating the necessity to clarify this point. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/90590f26-6a42-4d35-9a11-d46f50a95981/Screenshot+2024-10-10+at+4.23.21%E2%80%AFPM.png Value prop and Kano - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/aa9f33a8-0a4e-49de-9261-9f0fdc23ed11/Screenshot+2024-10-10+at+11.40.02%E2%80%AFAM.png Value prop and Kano - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/81a70f7c-3170-489d-9f63-941ba6ac73f6/Screenshot+2024-12-18+at+4.51.30%E2%80%AFPM.png Value prop and Kano IBM documentation website explaining one of the downstream applications of a semantic automation layer. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/40e49bd9-32aa-4224-92ba-98eaaa4dc6b0/Screenshot+2024-12-18+at+5.14.42%E2%80%AFPM.png Value prop and Kano - Example screener https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/52ec4381-6dc0-4ae7-8ce1-b4ef635d9fb7/Screenshot+2024-12-18+at+5.39.21%E2%80%AFPM.png Value prop and Kano - Results slide Similar slides were presented and created for other roles that answered: What excited Data Engineers about this value proposition? What concerns did Data Engineers have about this value proposition? https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/3026ee31-b16d-4fb2-8a3a-410aec25a4f1/Screenshot+2024-10-10+at+11.31.52%E2%80%AFAM.png Value prop and Kano - Make it stand out Slide stills from original final presentation https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/711ff256-06ac-42a6-8abf-b8467d7a1ea0/Screenshot+2024-10-08+at+4.26.24%E2%80%AFPM.png Value prop and Kano - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/55429cca-8382-4723-8d49-492d3b2c9c77/Screenshot+2024-12-18+at+8.44.49%E2%80%AFPM.png Value prop and Kano - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/01343c0d-4d7a-48fd-b1cc-b8cd916a3003/Screenshot+2024-10-07+at+5.18.41%E2%80%AFPM.png Value prop and Kano - Make it stand out Each user group was presented with an IBM homepage featuring Semantic Layer value proposition and accompanying visuals https://www.kathygalvero.com/seller-survey daily 0.75 2024-12-19 https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/67cf870f-e7e1-4fb4-bb79-9347dfeb1f61/Screenshot+2024-12-18+at+2.18.56%E2%80%AFPM.png Seller survey Through Slack, our company’s main online communication channel, we sent out quick updates. These included: - after an interview we would share our raw notes along with a few highlights from the session - at the end of all interviews we gave bullet point highlights. This was shared with the caveat that a full synthesis was underway and to not make final decisions on this preliminary data. - every Wednesday we would give an overview of overall project status where we highlighted what went well, what items we were waiting on, and what specific asks we needed help with (example pictured left) https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/1bbfe149-f6ef-4c7b-981e-5fba1f110078/Screenshot+2024-10-14+at+5.19.21%E2%80%AFPM.png Seller survey Our survey was launched across IBM to sellers of data fabric. In order to increase participation, we coordinated a random prize draw for 5 IBMers. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/a09a465b-727c-4013-9f13-a811cf49a09a/Screenshot+2024-12-18+at+3.43.47%E2%80%AFPM.png Seller survey - Survey Analysis Survey data was downloaded from Alchemer and initially uploaded to Airtable for analysis and data visualization. The Airtable Interfaces feature was used to provide a dashboard of results. We analyzed results and reported back findings, taking into consideration the question type and the best mode of presenting insights. We ran into barriers to edit visualizations and moved our dashboard results over to IBM Cognos. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/efb37270-9618-45c8-b6ba-9682cc877101/Screenshot+2024-10-17+at+1.37.56%E2%80%AFPM.png Seller survey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/450843f4-9679-4a82-a38f-9dd018572d0f/Screenshot+2024-10-17+at+11.14.00%E2%80%AFAM.png Seller survey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/dca85aed-3408-49d3-9d1c-d121629ba5ab/Screenshot+2024-10-17+at+11.17.04%E2%80%AFAM.png Seller survey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/fdecd449-4b36-4862-99e4-de846060c065/Screenshot+2024-12-18+at+3.38.37%E2%80%AFPM.png Seller survey - Analysis of interviews Interview data was promptly uploaded and coded in our project’s Airtable base. Themes included: Background (context of participant role) Data fabric definitions Data fabric impact expectations Sales processes Sales deck feedback The uploaded transcript information included recording and timestamp information, which helped us quickly refer back to original audio and easily pull audio for presentations. “Observations” corresponded to quotes and these observations were then grouped into higher level “Findings” which uncovered patterns and themes across interviews. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/5e959a87-1821-494c-8110-1b7665b8ed33/Screenshot+2024-10-17+at+11.29.19%E2%80%AFAM.png Seller survey In order to help our results be accessible as-needed by stakeholders, we set up an Airtable database where interview and open-ended survey data was categorized by key themes. This Airtable base also included anonymized participant details, task tracking, and our schedule of upcoming playbacks. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/c6ea63a1-9c73-4a40-a0b0-dcd15a7baf1b/Screenshot+2024-12-18+at+1.51.56%E2%80%AFPM.png Seller survey - Example Discussion Guide Pictured here is an example of the discussion guide that was used to lead the interview, including permission to record, context setting for the participant, and outline of question themes and flow. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/9ecf6a93-28a6-412b-a5ad-4b9ee529494f/Screenshot+2024-12-18+at+3.33.48%E2%80%AFPM.png Seller survey We spoke to current IBM customers, non-IBM customers and internal SME’s for interviews. We chose to recruit both sets of participants so that our results would reflect larger market sentiment and not be skewed to IBM specific perspectives. Non-customers had to have knowledge of data architecture approaches (either data fabric or data mesh) and be involved in data product buying processes. Roles included: Director of Data Stewardship Data Governance Manager Chief Architect Senior Technical Program Manager https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/c65167c4-74c6-4efe-b35d-d2c610fdf414/Screenshot+2024-12-18+at+4.13.31%E2%80%AFPM.png Seller survey Pictured is the IBM Cognos dashboard of results we created. IBM sensitive information has been hidden. Using Cognos instead of Airtable gave us more flexibility in the range of visualizations available to us and the edits to visualizations we could do. Frequently used visualization methods included bar graphs (to compare frequency of different categories), pie charts (to show percentages of a whole), along with filterable raw quotes that corresponded to our coded themes. https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/66ec5a7b-5c8d-4297-9183-f80d8fcc0bbe/Screenshot+2024-12-18+at+11.17.25%E2%80%AFAM.png Seller survey Data Fabric is an architectural approach with the end goal of simplifying data access and self-service data consumption while ensuring data is of high quality and secure. A company looking to enact a data fabric architecture has the ultimate goal of democratizing access to data to ensure data is available to the users that need it in a secure way. A data fabric architecture involves a coordinated set of tools and technologies. (Source) https://www.kathygalvero.com/conv-skill daily 0.75 2024-12-19 https://images.squarespace-cdn.com/content/v1/5dbdbd09257d7d057920a106/528b67b5-1d4a-47b0-92f1-2048b61b62c1/Screenshot+2024-12-18+at+10.43.16%E2%80%AFPM.png Conversational skill - Make it stand out Whatever it is, the way you tell your story online can make all the difference.